But this all-American success story isn’t complete yet. While our groundfish populations have bounced back, consumer demand for our fish hasn’t yet.
After years of absence from restaurant menus and retail cases, West coast rockfish, sole, lingcod or black cod have been forgotten and replaced by other foreign whitefish species. Low consumer demand is now depressing prices as well as catch volumes. Today, only 20-25% of what could sustainably be harvested is actually being landed by our fishermen.
The math is simple: low prices x low catch volumes = economic challenge for fishermen and fishing communities.
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